DJI, the world’s leader in the civilian drone and aerial imaging technology industry, today sent an invite to the press for its forthcoming media event, scheduled for January 23 at 10am Eastern Time in New York City, presumably to announce its next-generation drone offerings.
The invite simply reads “Adventure Unfolds.”
What could DJI announce?
DJI could announce a new version of the Mavic Pro drone that is smaller, lighter and faster that could be named DJI Mavic Air.
DJI stores employees talk about DJI MAVIC AIR
According to Drone Dj report, two potential DJI employees shared information about upcoming DJI drones. Here is part of the original text:
The guys there seemed straight from DJI as one could barely speak English. Not sure if the other guy was trolling or not but he couldn’t help but share information about 2 new DJI models “coming soon”. A “Mavic Air” smaller than the current Mavic but still with folding arms and a “toy” model smaller than the Spark which does flips.
The thing that makes this post so interesting is that part of the prediction already came true. The small toy drone, smaller than the Spark, that they are referring to is the Tello drone that was introduced this week at CES.
It also does flips.
Would it make sense for DJI to launch a smaller, lighter and potentially faster, foldable drone, that slots in right below the original Mavic Pro? We think it would. Currently, there is somewhat of a price gap between the Spark and the Mavic Pro. A new smaller Mavic Air would fit nicely in between if it was priced in the $600 to $900 price range.
Introducing a less expensive version of an existing product seems to fit in with DJI’s strategy. DJI just did that with the redesigned Osmo Mobile 2 that was introduced at CES this week. It is priced considerably less than the outgoing model, made possible by economies of scale and slight design changes. Another example is the DJI Phantom 4 RTK drone that was announced during an event in China. Similar technology (Real-Time Kinematic) as you find on theMG-1P RTK version but now in a less expensive package that is available to more people on more budgets.
The “DJI MAVIC AIR” spotted in Bali
Then there is another forum posting, where somebody tells us that:
“While in Bali I saw DJI’s New Drone – The Mavic Air”
This was posted two weeks ago and originally included a YouTube video. Unfortunately, the video has subsequently been taken down tough.
All in all DJI’s announcement came following its strong showing at CES 2018 in Las Vegas.
Just a few days ago, an unexpected announcement by DJI’s rival, the San Mateo, California-based GoPro, has confirmed its exit from the “extremely competitive” unmanned aerial vehicle market as soon as the remaining inventory of the ill-fated Karma drone sells out.
Seems that DJI is running away with the drone market!
Do you own a DJI drone? Which one? Let us know!